Marketing Support Services
Once you’ve completed your Foundation training, you’re ready to launch your new business and start practising as a qualified Will Writer. To help you get established and inform potential clients of your offering, CTT provides members with access to third parties who can provide support and marketing services.
BEST Foundation
The BEST Foundation is an independent, non-profit organisation acting as a professional membership body for modern, forward thinking Estate Planning professionals and firms.
As a CTT partner and the only estate planning body that provides a client guarantee, we highly recommend our members join the BEST Foundation. BEST ensures all its members meet their exacting criteria and are easily recognised by the public as trusted, reliable professionals, suitably qualified to take their instructions.
The BEST Foundation offers its members a range of business support and marketing services, including a listing in BEST’S online Estate Planning Directory and their own microsite – a great alternative to creating and managing a whole new website for your business.
Features of the microsite include contact details, the ability to list your practice by specialism, a map view so potential clients can find you based on your location, and a statistics dashboard so you can see how many visitors your page receives and what they click on.
Satisfied clients can also leave reviews of your service – a powerful marketing tool – and there’s the option to link your microsite with your social media profiles should you wish.
Formation Media
Formation Media is CTT’s digital marketing partner, specialising in online marketing solutions for the legal and financial sectors. The team are experts in creating digital marketing strategies for professional advisers, following through with striking campaigns and compelling content to convert potential clients into repeat customers. Formation is responsible for CTT Group’s recent rebrand, the development and design of our new website, and continued marketing support across all our departments.
Formation is a full-service marketing agency offering a complete range of digital marketing solutions including website design and development, UX testing, social media management, videography, graphic design and branding, marketing campaigns, and article writing.
The team has produced professional websites for numerous CTT members, all with their own unique branding. We have negotiated a significant discount for CTT members using Formation’s website service.